We are unstoppable

January 02, 2018 | by Mary Lou Mastro

Innovative. Convenient. Sophisticated.

Our latest advertising campaign hits in January, and those words are prominently positioned.

In keeping with our provocative yet welcoming personality, we’ve developed a new campaign that features the buzzword: UNSTOPPABLE.

It’s fitting, considering how we never stop moving your health — or our technology, innovation and creativity — forward.

Not only are we unstoppable, but our convenient care and online scheduling helps keep our patients moving.

I’m excited about this one. Several years ago, we broke the mold of healthcare advertising with a campaign that featured race car driver Danica Patrick. We’re bringing that high-energy vibe to this round of ads.

We’re showing off our style while highlighting our advanced technology, convenient care and integrative medicine  all things that set Edward-Elmhurst Health apart.

We filmed our commercial spots in our hospitals, too.

The message will be everywhere — on television, radio, in the mail, on websites and inside Jewel-Osco where we have Walk-In Clinics. 

And, of course, the new campaign will be reflected on our social media accounts and e-mail blasts to subscribers, among other vehicles.

We want to tout our sophisticated medical approach and innovative techniques, our empathy, our tenacity. We want people to take a second look at Edward-Elmhurst Health and realize that we can help them get well and stay healthy.

This campaign will draw attention to selling points such as:

Nothing’s gonna slow us down! We’re bringing high-quality care to the western suburbs of Chicago, and we want everyone to know about it. We are healthy driven.

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