As part of the next phase of its “Healthy Driven” initiative, Edward-Elmhurst Health has introduced a new website – www.EEHealth.org – to provide patients and visitors with information about the system’s services, programs, classes and locations.
Race car driver Danica Patrick, who will serve through early 2016 as the system’s “Healthy Driven” spokesperson, is prominently featured on several pages of EEHealth.org. Other highlights of the new website include Healthy Driven blogs, an easy-to-use “Find a Doctor” search function, ER Wait Times and Edward-Elmhurst’s HealthAware screenings, which are free, five-minute tests to determine a person’s risk for diseases or disorders.
Tens of thousands have taken the HealthAware screenings since they began in 2009, with thousands seeking and receiving additional testing and treatment after they were found at-risk. The Edward-Elmhurst HealthAware Center includes assessments for addiction, anxiety, breast cancer, depression, diabetes, heart disease, lung cancer, sleep disorders and stroke.
“What makes EEHealth.org unique is the opportunity it provides in so many ways for people to get engaged in and take charge of their own health,” says Pam Davis, System CEO, Edward-Elmhurst Health. “Edward-Elmhurst Health is a leader in prevention and wellness, and we’re determined to motivate as many people as possible to join us in that effort.”
In addition to the new website, Edward-Elmhurst is beginning another round of “Healthy Driven” marketing and advertising featuring Patrick that will focus on disease prevention and health screenings. The new campaign will include TV and radio commercials, newspaper and magazine ads, billboards, online advertising, direct marketing and social media.
“In many cases when it comes to our health, we don’t get the equivalent of a “check engine” warning that we get in our vehicles,” says Patrick, who will be a guest blogger on EEHealth.org. “But, with tools like the HealthAware screenings, Edward-Elmhurst Health has ways to identify and address health risks before they become serious.”
Edward-Elmhurst Health, which began its “Healthy Driven” program in late 2014, includes Edward Hospital, Elmhurst Hospital and Linden Oaks Behavioral Health. The system, created in 2013 following the merger of Edward Hospital and Elmhurst Memorial Healthcare, has more than 50 outpatient locations across a service area of 1.7 million residents in the west and southwest suburbs of Chicago, 7,400 employees and 1,900 physicians on staff.