Danica Patrick takes Edward-Elmhurst’s “Healthy Driven” campaign for another spin

August 28, 2015

blogauthordanicaRace car driver Danica Patrick has extended her partnership with Edward-Elmhurst Health.

She will continue to serve through early 2016 as the spokesperson for the system’s “Healthy Driven” initiative, which is designed to help people move their health forward.

Beginning in September 2015, Patrick will take part in a Chicago area media campaign to mark the beginning of the next phase of Healthy Driven that will concentrate on disease prevention and health screenings. She’ll also be a guest blogger on Edward-Elmhurst’s new system web site, EEHealth.org, which will launch in the fall of 2015, and she’ll donate $10,000 to Edward-Elmhurst Health to support health screenings for women.

Patrick, a native of Roscoe, Illinois, helped Edward-Elmhurst launch Healthy Driven in December 2014 with a marketing effort that included TV and radio commercials, full-page newspaper and magazine ads, billboards, and a presence at public transportation centers and on public transportation vehicles.

“This is a perfect fit. We’re made for each other because Healthy Driven is exactly how I lead my life,” says Patrick. “I’m excited to continue encouraging people to make their health the number one priority in their lives.”

“We’re thrilled that Danica is leading the way to spread the Healthy Driven message,” says Pam Davis, System CEO, Edward-Elmhurst Health. “She’s certainly a role model with the take-charge approach she has for her own health and fitness.”

Patrick is also featured on EEHealth.org, where consumers can take part in the Danica Patrick Healthy Driven Challenge, in which participants have an opportunity to select challenges from three categories – nutritional, physical and emotional – to help them take charge of their health. Afterward, they can share their challenge on social media, receive a personalized photo with Patrick and be eligible for valuable prizes.

Patrick, the most successful woman in the history of American auto racing, is currently 21st in the 2015 NASCAR Sprint Cup Series driver standings, driving the No. 10 GoDaddy Chevrolet SS for Stewart-Haas Racing. In 2016, Nature’s Bakery, a maker of on-the-go snacks that complement health-conscious living and active, everyday lifestyles, will be Patrick’s primary sponsor.

Edward-Elmhurst Health is comprised of three hospitals – Edward Hospital, Elmhurst Memorial Hospital and Linden Oaks Behavioral Health. The system has more than 50 outpatient locations across a service area of 1.7 million residents in the west and southwest suburbs of Chicago, 7,400 employees and 1,900 physicians on staff.